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 Insurance Sales Success: Reason Number 5 You Can’t Sell

Let’s clear up some marketing terminology. When you decide how you will market yourself there are two words you need to really understand. The first word is target market. Your target market is the group of people you want to work with and the group of people you want to connect with. Most agents believe their target market is anyone who needs insurance. Ok, but it’s actually harder to find and identify with anyone than it is to find and identify with someone. The other word is niche. Your niche is what you help your clients to get. Most agents think their niche is insurance. Wrong, insurance isn’t a niche. If you really understand the word niche you realize that your niche is related to an emotion your ideal clients want or don’t want.

You want to get the attention of your prospects, so you can fill your appointment calendar. It’s much easier to do that if your prospects understand why you and why them. Your marketing message is immediately more interesting when the person receiving the message knows that you have something to offer someone just like them. state of connecticut as they receive your message you want them to be thinking that either they are someone like that or that they know someone like that. There attention and interest grows when they also understand that you help someone like them with exactly what they want or don’t want.

You have to have a marketing message that they understand as being emotionally meaningful to them. Your sales will increase when you get the attention of people who actively want what you have to offer. These are qualified prospects. And when dreamweaver newsletter appointment calendar is filled with qualified prospects your close ratio will go through the roof. You’re like the ice cream truck pulling into a neighborhood filled with little kids on a hot summer afternoon. When your prospects recognize and understand that you have something they really want, or that you can prevent what they really don’t want they’ll flock to you.